Puerto Rico

As Manager of Creative Services a Além International, I created a unique identity and collateral system for an incentive trip to Puerto Rico. Inspired by the indigenous art of the Taino Indian Tribe, I merged elements of traditional petroglyphs to create a custom motif that represents the brilliance and energy of the island that is Puerto Rico. A neutral chipboard and maple wood tones reference the natural hues of soft sand beaches. Teals and turquoises capture the essence of the endless ocean and accents of chartreuse reference the verdant vegetation on the island.

This project included digital communication such as Evites and Website Registration, a Pre-Event Excitement Package complete with a Program of Events, Airline Confirmations and Luggage Tags, as well as onsite collateral including Room Drop Gifts, Guest Directories and Letterhead. All of these components inspired Yamaha dealers to explore the culture of a new place, embracing its roots and celebrating

the city.