Hannah Gilmore

As Brand Environments Design Manager at Smartwool, I designed an impactful Brand Gallery Showcase that represented the present and future of Smartwool.

 

One wall featured a Plus mannequin to introduce the Smartwool Plus Collection. The center wall showcased sock innovation within bike, hike and snow categories. I commissioned a local artist to knit a vibrant and tactile yarn installation as a backdrop that highlighted the logotype, while defining the space. Against a burnt wood wall, suspended Intraknit Midlayer pieces hung to convey their high tech articulation and light weight breathability.

 

Displaying all of these aspects in a 10’ x 10’ space was an exciting challenge. Taking advantage of depth, tactile textures, reflective materials and light, I was able to showcase the threads of each story in their independent space, as well as part of one greater narrative.