Hannah Gilmore

Smartwool Brand Shop | Public Lands

As Brand Visual Merchandiser at Smartwool, I designed multiple colorful and bold brand shop experiences for both men’s and women’s pads in the newly opened Public Lands stores. The first two stores opened in Pittsburgh, PA and Columbus, OH in 2021. 

A vibrant yarn installation created a tactile backdrop that highlights the apparel wall. I coordinated all graphics and production for each fixture. Inspired by the color and texture of the collection, I created a set of design elements including functional platforms and funky accents that could be kitted and integrated into multiple stores with various layouts. Recycled wool carpet tiles, handmade chunky knit stools, and a few LED peace signs completed the vignette kits.