Gaiam Relax Photoshoot & Packaging Design

 

Relaxation is an essential part of a healthy lifestyle. I helped design the Relax line to provide all the tools needed to unwind and rejuvenate both mind and body from the stresses we encounter every day. From aromatherapy to massage to therapeutic wraps, Gaiam Relax offers a complete assortment that helps you rejuvenate your healthiest self.

 

I styled and art directed a two-day new product photoshoot to capture the true essence of relaxation. I curated a variety of natural surfaces, accents and décor to convey a unique spa-like atmosphere. The packaging of the collection further showcases a modern and simplistic feeling. 

 

Photography by the amazing Jason Innes